RRelay
TAKING TWO BRANDS THIS MONTH

Marketing, done for you.

The person you want making your ads doesn't want to make them for you. The good ones are building their own thing; agencies hire from the same pool and bill you for both. Relay builds the ads from your own photography and your own customers' words — fixed monthly price, nothing to brief.

9:41
untamedSponsored···
1/52/53/54/55/5
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untamed Fresh out of the new campaign — swipe

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lumeskincareSponsored···
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lumeskincare Built from their own photography and their own reviews

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untamedSponsored···
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untamed The taste test, slide by slide

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octoprocoatingsSponsored···
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octoprocoatings Built from their own photography and their own reviews

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9:41
FollowingFor You
+ 4.6K 157 38 Share
@douxds

This device has been a game changer … more

♪ original sound — douxds
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@levidecupp

Shaq's knees - watch what the trainer sees … more

♪ original sound — levidecupp
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@breakout_labs

Dermatologist explains what actually helps with acne … more

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@sabreena_

The bag everyone asks me about … more

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@therahealth

We've created a natural acid relief … more

♪ original sound — therahealth
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Reels
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therahairFollow

I use a red light brush … more

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shape_republicFollow

Meine Tochter hat mich… … more

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douxdsFollow

This vibrating face brush is a skin care game-changer — GQ … more

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therahealthFollow

We've created a natural acid relief … more

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levidecuppFollow

Shaq's knees — the fix … more

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EVERYTHING WE HAVE MADE

Every ad, moving.

Stills and video, across every brand. Each one built from that brand's own photography and their own customers' words.

douxds· Reelslevidecupp· Reelsgetrelay.agency· Reelssabreena_· Reelstherahealth· Reelstherahair· Reelsdouxds· Reelsshape_republic· Reelsbreakout_labs· Reelsdouxds· Reelslevidecupp· Reelsgetrelay.agency· Reelssabreena_· Reelstherahealth· Reelstherahair· Reelsdouxds· Reelsshape_republic· Reelsbreakout_labs· Reels

RESULTS

High-volume testing that doesn't scream AI slop.

Testing volume is the lever. The constraint was never the ad account — it was how fast usable creative could be made.

0 3x 6x without — 2.5x 5.65x ROAS week 1 week 5
2.5x → 5.65xROAS, once creative volume stopped being the bottleneck
“Andromeda needs ten more creatives.”Do you want to spend ten times the money and ten times the time to get them? That is the question this removes.

Figures from campaigns Nikita ran while leading creative at Aditor.ai. Relay is new — it has no client results of its own yet. Judge the first batch.

PROCESS

Four steps. One call.

A pipeline built to take the creative decision off your desk and keep shipping without you in the loop.

STEP 1
Drop assets

Kickoff call, then your asset folder

Fifteen minutes to learn the brand, the tone and what you are selling against. Then you drop product shots, packaging and your review export into a folder. That is the last thing we need from you.

STEP 2
AI variant testWinning variant
0s3s6s9s12s
A
HOOKBODYCTA
B
hook 0–3sbodyCTA

Completely done-for-you iteration

Every variant is built to a timed structure, so what gets tested is one deliberate change at a time rather than five at once. You get a batch, not a single idea.

STEP 3
CREATED
ACTIVE
APPROVED

Approve and queue

One click. Approve what works, kill what does not, and the next batch queues instantly. Nothing waits on an email thread or a Monday meeting.

STEP 4

Keep the winner and scale it

When something works you run it for as long as it keeps working, while fresh iterations arrive underneath. The winner earns; the pipeline never stops.

QUESTIONS

Before you ask.

Why not just hire a freelancer?

Because the person you want does not want the job. The ones available to take a brief are the ones you will be replacing again in six weeks, and you will brief the replacement from scratch.

Why not an agency?

Agencies hire from that same pool, add a management layer, then bill you for both.

Is this AI slop?

The photography is yours and the reviews are real — quoted as published, never invented. Where generation is used it is a production tool applied to your product and your material, not a substitute for either. Ads read as slop when they are made of nothing specific to the brand. Yours are made of yours.

What do you need from me?

A folder and fifteen minutes.

Who owns it?

You do, outright. No licence, no attribution, no expiry.

Do you run the ads too?

Your call. Most brands take the files and run them through their own account or their media buyer — you own them outright, so nothing is stopping you, and there is no markup on your spend. If you would rather we ran them, we can. It is not bundled and it is not required.

How do I stop?

Tell me. No contract, no notice period.

Stop looking for the person. Get the room.

Send a folder. See what comes back.

WHAT RELAY IS

An AI marketing agency you buy like software.

Relay is marketing done for you: done-for-you ads for ecommerce brands, produced from your own product photography and your own customers’ reviews. No briefs, no hiring, no agency retainer maths — you buy marketing on one fixed monthly price and creative simply arrives, tested and iterated against what your account is already running.